I. Details of the event/activity
The webinar "From Web2 to Web3:
How to Future-Proof Your Marketing" was conducted on May 21, 2025, from 2
PM to 3 PM via Zoom. The event was organized by VRITIMES and hosted by Mr. Ryan
Lucas, co-founder of NEN Digital, and Ms. Monina Crisostomo, chief marketing and creative officer at NEN Digital. The discussion focused on the ethical and
effective use of artificial intelligence (AI) in the corporate world,
emphasizing the importance of responsible AI usage to ensure that technology
serves as a tool for enhancement rather than replacement in marketing
strategies. The webinar provided attendees with valuable insights into the
transition from Web2 to Web3, including how companies can adapt their marketing
strategies for the evolving digital landscape.
II. Reflections of the webinar/activity give rise to (learnings)
The webinar offered a profound
understanding of how the shift from Web2 to Web3 is reshaping marketing
strategies, particularly with the integration of AI-driven technologies. Some
key takeaways include the role of AI in digital marketing. AI can optimize
consumer interactions, automate tasks, and personalize marketing efforts,
leading to better engagement. Ethical AI Usage: Companies must adopt
transparent, responsible AI practices to maintain trust and avoid ethical
dilemmas related to misinformation or bias. Web3 and Decentralization: Web3 is
built on blockchain technology, promoting decentralization and greater control
over data ownership and privacy. Consumer Engagement in the Web3 Era: Marketing
in Web3 requires brands to move away from traditional, centralized platforms
and focus on community-driven interactions. Future-Proofing Strategies:
Businesses should begin integrating NFTs, decentralized applications, and
AI-driven analytics into their marketing approaches.
III. Reflections on possibilities on implementing some of the webinar input
on a practical level. (practical application of learning)
Applying the insights from the
webinar into real-world practice involves several key strategies. Incorporating
AI Ethically: Businesses should use AI tools to enhance creativity and
efficiency while ensuring human oversight to prevent errors or ethical
concerns. Exploring Blockchain-Based Marketing: Companies can experiment with
NFT-based loyalty programs, token incentives, and decentralized social media to
enhance audience engagement. Improving Consumer Trust through Transparency:
Since Web3 is all about decentralization and data ownership, marketers must
prioritize clear communication and customer control over data. Adopting Web3
Payment Systems, brands might start integrating cryptocurrency payments or
blockchain-based transactions for smoother and more secure processes.
IV. Positive feedback
(on the event organization)
The webinar was well organized and
delivered professionally, with some notable highlights. Engaging and
Knowledgeable Speakers: Both Mr. Lucas and Ms. Crisostomo presented insightful discussions
backed by real-world examples. Seamless Virtual Experience: the Zoom platform
facilitated smooth interaction with attendees, ensuring an uninterrupted
learning experience. Relevant and Timely Topics: The transition from Web2 to
Web3 is a timely discussion that provides immense value for marketers preparing
for future trends.
V. Suggestions for improvements to be made/ considered for future
activities
While the webinar was informative, a
few aspects could be enhanced for future events. More Interactive Elements:
Adding polls, Q&A sessions, or interactive case studies could enhance
engagement. Live Demonstrations: Showing real-time AI-powered marketing tools
or Web3 applications would provide attendees with a hands-on experience.
Industry-Specific Insights: Tailoring discussions to various industries—such as
finance, healthcare, or retail—could offer a more detailed understanding of
Web3 applications. Post-Webinar Resources: Providing additional reading
materials, case studies, or a follow-up workshop would help participants delve
deeper into the subject.
VI. Photos/Videos taken
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